International Shiraz Day | Decanter


Few grapes have travelled the world as successfully as Shiraz. Born in France, made famous in Australia and now thriving everywhere from South Africa to California, it’s one of the most widely planted red varieties on the planet – and one of the most versatile, capable of everything from savoury, peppery elegance to rich, velvety power.

Why the fourth Thursday of July?

A Sydney-based wine marketing agency called Mastermind Consulting established International Shiraz Day in 2020. The agency chose the fourth Thursday in July, as it falls in the depths of the Southern Hemisphere winter, when a glass of warming Shiraz feels just right. However, it also neatly coincides with barbecue season north of the equator.



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All editorial content, photography, video, graphics, recordings, and original reporting published by this publication are protected under applicable copyright laws.

No part of this publication may be reproduced, republished, distributed, transmitted, displayed, or otherwise exploited without prior written permission.

For licensing, syndication, photography rights, music rights, recording rights, or republication inquiries, contact: licensing@seduiremedia.com